Financial Planning For Individuals, Families, & Business Owners
Serving clients with complex personal, corporate, and cross-border tax and estate planning needs as part of their collaborative professional advisory team
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Values Centered
Fully invested in finding out what success looks like for you and designing strategies that align with your values
Collaborative Professional Advice
Key players on your professional advisory team, bringing your legal, accounting, and portfolio management partners into alignment with each other and your financial plan
Continuity Planning
Accomplished Family Enterprise Advisor facilitating the transition of your family’s legacy from each generation to the next
Julia Chung
CFP®, CLU, FEA, TEP | Partner, CEO, Sr. Financial Planner
In 1997, Julia got her first taste of the financial services world – and loved it. She took her career through multiple investment firms and credit unions, trying nearly every role she could find and taking advantage of all the education available. In 2011, she left traditional financial services to form a fee-for-service financial planning firm in partnership with an accounting firm in order to serve more people in a conflict-free environment. Just a few years later, she took JYC Financial entirely independent, and a few years after that merged with Spring Personal Finance to become Spring Plans.
Julia is also co-founder of Admin Slayer Services, a virtual business services firm and Spring’s “sister company.” Along with Sandi and Krysten, she co-authored the “Women & Money” ebook, and with her co-founders at Admin Slayer, co-authored the “Art of Delegation” and “The Entrepreneur’s Survival Guide” ebooks. Julia loves to write and has held the role of Business Editor at two magazines, and has been frequently interviewed as an expert on Canadian finance for numerous publications, including BBC Capital, The Globe and Mail, Investment Executive, and Global News. She has won numerous awards, most recently the 2020 Mackenzie Investments Silver Award for Female Trailblazer of the Year, and is one of the 2021 YWCA Vancouver Women of Distinction.
Julia is a Board Director for Family Enterprise Canada and the Vice President for the Financial Planning Association of Canada. She is a mentor through several organizations, and a volunteer with Junior Achievement BC, a financial literacy program for children.
Julia divides her time among several locations in British Columbia, including Vancouver, White Rock, and Sechelt. She has a son in the first phase of adulthood, and is on the Empty Nester Starter Package, figuring out what the next chapter of her life might look like. It definitely involves financial planning, and hopefully, a lot of music.
Sandi Martin
CFP®, CFDS™, BA (Major: History), Partner, Financial Planner
Sandi started in banking almost by accident, and quickly realized that she could help clients or get good performance reviews…but not both. After almost ten years, tired of apologizing for how many credit cards she hadn’t sold that day, Sandi became an ex-banker (with an ex-pension) and founded Spring Personal Finance, an independent, advice-only financial planning practice that merged with JYC Financial in 2017 to become Spring Plans.
Sandi, Julia, and Krysten co-authored the ebook “Women & Money” in 2016, and continue to co-author and create articles and resources through industry publications and the Spring Plans website. They founded the Advice Only Planners Forum in 2014, a knowledge sharing and collaboration network that has since come under the Financial Planning Association of Canada’s umbrella as a special interest group, with regular monthly meetings and peer support.
In 2014, Sandi began co-hosting the Because Money podcast, which ran for six seasons (but no movie), and co-founded AutoInvest.ca, a free online tool designed to help Canadians determine the best robo-advisor for their unique situation, which she sold in 2017. Sandi is a dedicated volunteer and Executive Board Member with the Financial Planning Association of Canada, and with the District of Muskoka’s annual tax clinics.
Based lakeside in beautiful Gravenhurst, Ontario, Sandi works virtually with colleagues and clients from across the country, while escaping frequently to take her three kids canoeing.
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Reflecting on Your Life, Well Spent
It’s the end of the year and with this season comes a time of reflection and introspection. This year we wanted to focus on values and on people. Read more to learn how we did just that.
Estate Planning is About Expressing Your Values
This month we want to face a scary topic with you: Estate Planning. The way your estate is planned often ends up being the last thing people remember about you. How do you want to be remembered?
Building Community With Your Financial Plan
This month we’re encouraging you to consider your communities, however they show up in your life, and the impact they have on your finances.
Celebrating Your Own Success
This month we’re encouraging you to define your own success, celebrate your big (and small) milestones, and keep building a meaningful life.
Investing for a Better Future
This month we’re taking you through creating your investment portfolio, so that what you invest in aligns with your values, and serves you for the future.
Retirement Strategies for Your Unique Values
Your retirement strategy should be so uniquely catered to you and your values, in order for it to be fully supportive of you living your life, well spent.
What Does Freedom Mean to You
Freedom can be thought of as many things, but today we’re going over freedom as one of your values. We’re showing you how to define freedom for you, and how to live with this value in mind.
Education and Your Values
Creating an education strategy can be a daunting task. From planning pre-school to post secondary, we are showing you how to use your values in the education strategy process.
Family Matters: Money and Meaning
This month, we’re covering the value of family. With tips on how to plan your finances with them in mind, and going over why it matters to you.
Your Money: Cash Flow and Your Values
This month, we’re focusing on how to put your values into action with a financial planning tool by going over the many ways you can incorporate your values into cash flow planning.